Presentation of Sex and Sexuality in Brave New World

presentation of sex and sexuality in Brave New World brave new world is a dystopian novel about an authoritarian regime and how they control people, in it there are characters that resist the leadership. Huxley’s Brave New World is a darkly satirical novel that uncovers and shows the weaknesses of society (mainly American) in 1932 with ‘pneumatic flappers’ and jazz clubs which, in Huxley’s mind, lack meaning and are too casual. The society uses sex and sexuality as a force to control the masses by removing all ‘love' in the act, by making it commonplace losing all meaning so they ‘can’t see the forest for the trees’.Science In Huxley’s novel plays a key role in how the sex and sexuality is portrayed in the book, it seems that science removes all emotions in everything. In Brave New World children are put through an extensive conditioning process where they are subject to ‘erotic play’ and hypnopaedia. In the 189 0’s the psychologist Sigmund Freud said that if you repress your sexual desires it builds up inside of you and can divert itself into damaging channels.I think that in this novel Huxley is satirising him saying that if everyone had sex like he is saying then this is what it would be like:- On page 26 a little boy and girl of seven and eight respectively, ‘were playing gravely and with all the focussed attention of scientists’ Huxley describes the children as playing ‘gravely’ or without emotion, I think that this is him trying to show us what this society has become: one where children are forced to have erotic play, as seen when the little boy is crying because he doesn’t want to play; and secondly that these constant sexual encounters have dimmed the excitement, passion and love in the act of sex to a point where it has become mundane and un-magical.Another thing that Huxley satirises Freud about is his theory about how the family is the pri me source of this inner conflict. In Brave New World there are no families and loose living is encouraged, men and women are made in factories. I think ‘the week’s supply of ova’ and ‘standard men and women in uniform batches’ describes perfectly how Huxley thinks the world would be without families. Without them it would dehumanise so much so that we lose our identities and become ‘standard men and women’ Men and women have a complicated relationship in brave new world. Men are usually Alpha plus’s and women are usually beta minus’s, I think that that in itself shows Huxley’s entirely chauvinistic attitude. Her smile flashed readily at him’ (pg13) ‘flashed readily’ portrays an image of automation, she does it without thinking showing an instant submission to him and that with that submission she is readily available. Again, ‘and giving her two or three little pats, received in exchange a ra ther deferential smile for himself’ the director pats her on the bottom because in this society ‘everyone belongs to everyone’ and he fancies her. This is another example of Huxley’s inbuilt and unconscious chauvinism, he has made it so the female characters all respectfully submit to the men. In 1932 when Huxley wrote this hitting a girl on the bottom was shunned and offensive but in Brave New World it is accepted by everyone including Lenina because they are conditioned to have sex with everyone.When Huxley went to America he encountered what he described as ‘the city of dreadful joy’ in Los Angeles where everyone had a hedonistic lifestyle and went to jazz clubs and there were ‘pneumatic flappers’ I think that Huxley is satirising them and giving a warning to us because that is what might happen in the future and Huxley believe that promiscuity like this is morally wrong and take all meaning out of sex. The Act of Sex in Brave New World is encouraged as much as possible because it is a particular, ‘for particulars, as everyone knows, make for virtue and happiness’ On page 58 some girls invite Helmholtz to a ‘picnic’. The ‘picnic’ replaces the word ‘sex’ which shows how amalgamated sex has become in society. Sex has been integrated into everything: thought, religious ceremonies, music, cinema, picnics etc. the society is very much so recreational and the people have become hedonistic.Huxley points this out because this kind of society – American society – has very loose morals too and is perhaps no the best way to go about progressing. The girls invite only him and not anyone else; it’s quite a suggestive thing to say, even desperate and they only invite him because he is ‘hot’. The society in this sense is very shallow and childlike. Sex is also practiced in mass orgies. Huxley uses metaphors to represent sex a lot like on page 66. The orgy is described using music which rises and climaxes with their climax. Huxley also employs a clever use of sibilance, in which the ‘du’ sound is repeated to give a sense of heartbeats and increasing rhythm to show excitement. I think that Huxley writes about it in this way rather than being explicit is ecause when this book was published the content would have been shunned, but also to show again how sex has been integrated into everything It may seem odd that the government in Brave New World encourages sex, I think that the reason that they do is because the world motto, ‘COMMUNITY, IDENTIY, STABILITY’ with its main point being stability believes that happiness = stability and then sex = happiness. It is used as a measure to keep the people in line because whilst having sex and being happy they ‘can’t see the wood for the trees’ which is more subtly put with the slogan, ‘for particulars, as everyone knows, make s for happiness and virtue’ which basically means that they shouldn’t be able to see the bigger picture and stop being happy.To ensure that they only really focus on sex they have installed it into every aspect of their life. On page 66-67 Bernard goes to Westminster Abby in London where they sit around in circles of twelve and then start dancing and then having sex. I think that it is quite a disturbing scene, and is definitely something that most people back in 1932 and now would find disgusting. Huxley seems to be satirising everything now including religion with the twelve disciples and it being in Westminster. The whole book I think is satirising the Roman Catholic Church with the ‘conditioning’ of people to believe something without question and how it leads to false happiness or happiness that is fabricated by someone else and not of your own making.

Battered wives

To determine the amount and types of violence in U. S. homes, sociologists have interviewed nationally representative samples of U. S. couples (Straus, 1992). Although not all sociologists agree, Murray Straus concludes that husbands and wives are about equally likely to attack one another. When it comes to the effects of violence, however, gender equality certainly vanishes. As Straus points out, even though she may throw the coffeepot first, it is generally he who lands the last and most damaging blow.Consequently, many more wives than husbands seek medical attention because of marital violence. A good part of the reason, of course, is that most husbands are bigger and stronger than their wives, putting women at a disadvantage in this literal battle of the sexes. Violence against women is related to the sexist structure of society and to socialization. Growing up with norms that encourage aggression and the use of violence, many men feel it is their right to control women.When frus trated in a relationship or even by causes outside it, many men turn violently on their wives and lovers. The basic question is how to socialize males to handle frustration and disagreements without resorting to violence and this has not been answered yet. This paper will be discussing battered women and battered women syndrome in relationship to crime and deterrence. Battering of Women: The characteristics of assaulting a spouse or love suggest low deterrability. The behavior appears to be irrational, expressive, quite violent and likely to take place in private.It is often pointed out that the act historically has been culturally condoned and arguably continues so to some degree. Given a theoretical framework generally suggesting low deterrability, the outcome of the Minneapolis Domestic Violence experiment (Sherman & Berk, 1984) was quite surprising. The design of this important study provided for random assignment of three police responses to cases of misdemeanor domestic assaul t, the arrest of the offender, separation of the parties and some sort of advice, including mediation.Police officers responding to domestic violence calls were instructed to intervene as dictated by the color of the form appearing at the top of the report pad. Cases were then followed for six months to determine if the assaulter’s recidivated, as measured by additional reports to the police and periodic interviews with the victims. The lowest rate of repeat assaults, 13% was obtained when the offenders had been arrested, a middle level, 18. 2% followed advice or mediation, while the highest incidence of new assaults came after separation.The researchers concluded that â€Å"swift imposition of a sanction of temporary incarceration may deter male offenders in domestic assault cases†¦In short; criminal justice sanctions seem to matter for this offense in this setting with this group of experienced offenders† (Sherman & Berk, 1984, p. 270). Special deterrence was th ought to be operating even for this theoretically unpromising type of crime. The Minneapolis study, in combination with feminist activism and civil suits seeking equal protection of the laws for battered women had an unprecedented impact on police policy.Arrest became the preferred policy for misdemeanor domestic assault cases in most large U. S. police departments and remains the norm. Arrests of men who had committed misdemeanor assaults against their partners moved from a rarity in 1984 when the study was reported to the typical response well before the close of the decade. Ironically the changes in law have also led to dramatic increases in arrests of women, and have created a sense of ambivalence among some feminist criminologists (Chesney-Lind, 2002).While the impact of the Minneapolis experiment, combined with other social forces, was rapid and substantial, a series of six replication studies reflected the complexity of the concept of deterrence. Lively debate was stimulated because the conclusions of the evaluators of these six studies were quite divergent. While some found special deterrent effects of arrest, albeit weaker, others did not. Still others found that arrest increased recidivism among marginal offenders, those who may have felt they had nothing to lose.In Milwaukee, for example, unemployed suspects were more likely to assault their partners again if arrested (Sherman, Schmidt, Rogan, Smith, Gartin, Cohn, Collins & Bacich, 1992). The evidence for deterring the crime of misdemeanor assaults of women in domestic settings is mixed and complex. The consensus seems to be that there is some special deterrent effect, varying by characteristics of the offender. Unfortunately, differences in deterrability by persons, even when clearly understood, complicate the task of policy development.If arrest deters some assaulters, but escalates the violence of others, police policy for responding to these crimes becomes far more difficult to formulate. Policy changes in the area of police responses to woman battering have been one of the most dramatic within criminal justice in recent decades. The policy directive of most U. S. police departments has shifted from one of arrest avoidance for misdemeanor assault of intimate partners, to a presumptive arrest standard. In other words, rather than having to justify an arrest as exceptional, an officer must defend a non-arrest decision when a woman is the victim of a minor assault.The public opinion for these changes is mixed (Brown, 1990). Battered Woman Syndrome: Women who are victims of violence from husbands and live-in male companions increasingly are being brought within the scope of criminological study. Earlier such events were regarded by the male-dominated realm of law enforcement and the equally male-dominated real of social science as private affairs, best left in the shadows. There was a wild myth that women enjoyed being hit, interpreting it as attention, and therefore a sign of caring. Some victims who are beaten may respond with seeming indifference.Women who are beaten, particularly lower-class women may not see themselves as real victims, but merely as suffering the usual lot of a woman. The problem of wife beating did not command the public attention it now receives because of startling increases in such violence, but rather because of a shift in public sentiment. By capitalizing on the expansionist interests in the social work, mental health, and legal professions, and offering a good subject for the media, special interest groups convinced people that there was a problem demanding attention.Hundreds of shelters for battered women that provided an alternative to remaining with abusive males soon were opening (Walker, 2000). Today the battered woman syndrome sometimes is successfully introduced into criminal trials to excuse a woman who killed her husband after being subjected to intense abuse over a considerable period of time. Many men take exceptio n to such acquittals, insisting that the use of lethal force is a disproportionate response; after all assault is not a capital offense. They also may argue that the women could have departed rather than killed.Many women take strong exception to this male position. They insist that the victims of domestic violence lose their self-respect, their judgment, and that they retaliate out of desperation (Chan, 2001). In the past few years, considerable national attention has been given to the issue of how to handle persons who kill spouses or loves, who abuse them. In some states women convicted of killing their husbands after years of abuse have been granted clemency and released from prison. Jurisdictions have differed in their treatment of the battered women syndrome defense.Some courts have refused to admit evidence of the syndrome. Others have admitted it for limited purposes, such as to show the inability of a woman to assist her attorney in her defense (Walker, 2000). Conclusion: I t has been estimated that over 1. 5 million wives in this country are severely beaten by their husbands annually (Strauss, 1992), and such figures may underestimate the number of actual cases. Women in cohabiting relationships are even more likely than wives to be battered, although the reasons for this are not at all clear.Sympathy for battered women may be difficult to come by in light of widespread tendencies to blame the victim for staying with, going back to, or not walking out on an abusive husband or lover. Years of exploration have addressed the question of why abused women stay with abusers. Proposed explanations, none of them entirely satisfactory, have included reference to the victims economic dependency, the victims tendencies to place blame on themselves, not the batterers and a vicious circle of abuse leading to lowered self-esteem on the part of the victim, which in turn leads to greater abuse.But because there is a strong tendency for domestic violence to recur and in some cases to become progressively more severe over time victims must be strongly encouraged to seek professional and or legal assistance at the very first sign that their spouses or lovers are batterers and this is despite any promises, protests, excuses, apologies or vows never to do it again on the part of the batterers. Reference: Brown, S. E. (1990). â€Å"Police responses to wife beating: Five years later†.Journal of Criminal Justice,18, 459-462. Chan, W. (2001). Women, Murder, and Justice. New York: Palgrave. Chesney-Lind, M. (2002). â€Å"Criminalizing victimization: The unintended consequences of pro-arrest polices for girls and women†. Criminology & Public Policy, 1, 81- 90. Sherman , L. W. & Burk, R. A. (1984). â€Å" The specific deterrent effects of arrest for domestic assault†. American Sociological Review, 49, 261-272. Sherman, L. W. , Schmidt, J. D. , Rogan, D.P. , Smith, D. A. , Gartin, P. R. , Cohn, E. G. , Collins, D. J. & Bacich, A. R. (19 92). â€Å"The variable effects of arrest on criminal careers: The Milwaukee Domestic Violence Experiment†. Journal of Criminal Law and Criminology, 83, 170-200. Strauss, M. A. (1992). â€Å"Explaining family violence†. In Marriage and Family in a Changing Society, 4th. Ed. New York: Free Press, 344-356. Walker, L. E. A. (2000). The Battered Women Syndrome, 2nd. Ed. New York: Springer

Bbc Essay Example | Topics and Well Written Essays - 2250 words

Bbc - Essay Example In the UK, BBC is funded under the provision of the television Licence fee, which is collected from every household and institution using the broadcasting services. Operating almost entirely on public funding, the mission of BBC is to enhance the quality of life of the people in the UK and around the globe, by broadcasting informational programs, educating the audiences and amusing them. The corporation also holds a value to be the creative body in the world. The License fees in the UK is used to deliver services in 10 national television (TV) channels, various national radio stations, 40 local radio stations and a widespread network of news as well as informational websites. It is noteworthy that BBC is managed on the basis of certain specific and defined policies as well as rules created by the official bodies, to accomplish its pre-set mission (1BBC, 2013). When considering the values, ethos and pathos involved in the mission statement of the corporation, it can be observed that t he foundation of BBC is based on trust, honesty and its independent nature on the common public interests. The significance of BBC is to provide excellence and value for money to the people of UK. It is thereby devoted to openness and transparency, and provides disclosures regarding information to the public on regular basis emphasising its value of probity (1BBC, 2013). In the following discussion henceforth, the culture of BBC and the changes made since its establishment with regards to its managerial approaches have been addressed. Correspondingly, the history of BBC, its objective, its mission and its vision are also reflected in order to understand its significance in the world as an information channel. Brief History In the year 1922, BBC went live for the first time targeting the national audiences. The transmission of BBC created enormous interest among the people and reflected the newest scientific marvel of the age, pronouncing the initiation of the Digital era. John Reith was the first general manager of BBC. The establishment of BBC has been widely regarded as a milestone in the broadcasting history of the UK. By the year 1925, BBC covered a wide network in Briton with the aid of its newly expanding web of relay stations in the public interests. In 1932, BBC was reformed as a company and altered itself to be reputed as a public corporation. Subsequently it established a progressive broadcasting centre, the ‘Broadcasting House.’ BBC also provided the audiences with consistent TV services, which created a sensation throughout the world (2BBC, 2013). BBC had its competition with the independent television network functioning in the UK, named ITV. Nevertheless, aided by the government and operating in the public interests, BBC had its domination in the transmission of radio services with quality information. In 1960, the second BBC channel was added on the basis of its quality information and also with a vision of maintaining the standard of information for the audiences. Enormous broadcast events, such as live aids were to be conceived by BBC in the 1980’s to meet the expected challenges to be identified by the early 1990s, while the digital world was expanding and dominating the corporation thinking at an increasing pace. Subsequently, a greater degree of competition and expansion was faced by BBC, whereby the rising differentiation amid the few broadcasting media strategies ignited

Critically Engange with the concept of Leadership in the hospitality Essay

Critically Engange with the concept of Leadership in the hospitality Industry. Evaluate and critically assess the theory and pra - Essay Example ..4 3.2 Transformational†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 3.3 Transactional†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....5 3.4 Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 3.4.1 Corporate vision and mission†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 3.4.2 Cultural diversity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....6 3.4.3 Nurturing and delegation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 3.4.4 Teamwork†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 3.5 Impacts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 3.5.1 Unity of working teams†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 3.5.2 Setting organizational tone, strategy and right culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 3.5.3 Improved individual employee personal performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 4. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 5. ... It is one of the most dynamic industries across the globe in the modern day context with so much differentiation of products and embracing varying leadership styles in order to cope with the ever-increasing pressure in competition. To be more specific, it is a common observation of new and emergent organizations as well as dominant players within the industry to adopt different types of leadership styles in order to be more relevant within the industry and compete more favorably. It is in this understanding that this paper intends to critically analyze the leadership style upheld by the Hilton global hotel with special attention to the leadership of the serving CEO, Christopher J Nassetta. 2. Introduction Leadership is the art of imparting influence to people and making them willingly cooperate towards realizing an organizations purpose. In our analysis, Christopher, the CEO to Hilton Hotels exhibits great aspects of a leader and practices a range of leadership styles. In particular, he practices strategic leadership styles which entails the capacity of a leader to shape an organization’s decisions, deliver high value over time through not only his/her own efforts but by inspiring and guiding other people in the organization too (Wong, 2003, p. v). He also shows transactional leadership traits which are explained through the ‘exchange’ aspect that he cultivates between the leaders and the subordinates. Besides, Christopher practices transformational leadership styles, which shows high level of responsibility in creation of interactions and motivations (emotional attachment) within the leadership structure of an organization. 3. Discussion There are some basic aspects of a leader, which are used to explain and describe strategic leadership. These are

Reading questions Case Study Example | Topics and Well Written Essays - 250 words

Reading questions - Case Study Example This strategy is effective when marketing a strong brand, which faces competition from other brands (Simonson, 72). Consumers make decisions after analyzing the choices on offer. Introducing a product that is inferior to the current product in the market would increase the sales of the superior product. Marketers use this strategy of introducing inferior products to increase the market share of superior products. For instance, designing a new model that has new features and pricing it at the same price as the old model would increase the sales of the new model. Most firms in the automobile industry use this strategy to increase the sales of their products (Simonson, 70). The manager at the local grocery stores can use alternative descriptions to influence the sales of the grocery’s products. Framing of product descriptions can help increase the sales of that particular product. The manager may also increase the sales of the grocery by offering a mix of products like onions and tomatoes. The sequence effect relates to the main points of an event. People will always consider the sequence in which a series of events took place. People consider events basing on the high and low points as well as the ending of the sequence of events (Chase & Dasu, 80). For instance, individuals donating blood will remember the long queues they had to follow, the stages they had to go through and the ending of the whole experience. One might improve this consumer situation by increasing the personnel to reduce the long queues. There is also need to reduce the stages through which a consumer has to pass before the end of the event (Chase & Dasu, 81). Finally, there is need for offering a meal to those who go through the blood donation experience. People’s perception of time is subjective. Increasing the segments of an activity lengthens its perceived duration (Chase & Dasu,

The Latest Advances in Technology in The Recruitment Process Essay

The Latest Advances in Technology in The Recruitment Process - Essay Example The influence of new technologies such as social networking, Web 2.0 and e-methods are growing day by day in human life. For example, the recent Arab revolutions are believed to be the contributions of social networks. According to modern principles of communication, more ideas are communicated nonverbally than verbally in a face to face communication process. New technologies are providing enough options for face to face communication in the virtual world so that people can interact in virtual world as effectively as in real world. (Network Theory And Analysis, n.d.) Social networks need not introduction even among ordinary people because of the huge popularity of these interactive communication channels among them. Generally speaking, social networks are â€Å"web-based services that allow individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections within the system† (Boyd, 2007). On the other hand, Web 2.0 is only at its introductory stage now and therefore it is not necessary that all people are aware of it. Web 2.0 is actually the second generation of WWW. It was introduced in 2004 to provide more facilities to the internet users. In short, Web 2.0 is a web platform intended to provide â€Å"much more dynamic and interconnected surfing experience to online communities. Because most Web 2.0 features are offered as free services, sites like Wikipedia and Facebook have grown at amazingly fast rates† (Web 2.0, 2008). The influence of advanced technologies is growing on business as time goes on. The influence of computers and internet on business needs no explanations now. All the aspect of modern day business in controlled by internet related technologies. For example, recruitment is one area in which advanced technologies started to exert more influence. Social networks and other modern day web based technologies are used ex tensively for the recruitment process now. This paper analyses the impacts of new technologies upon recruitment process, benefits and drawbacks of using new technologies in recruitment process etc. Impacts of new technologies upon recruitment process Hunt (2009) has argued that â€Å"people are on social networks to connect and build relationships†(Hunt, 2009, p.2). On the other hand, Shih (2009) has mentioned that â€Å"online social engagements transform the relationships between the companies and customers from one sided to two sided† (Shih, 2009, p.6). Relationship building is the core of every business activity now and recruitment process is also not an exception. Social networks can be used effectively the recruiters to build meaningful relations with job seekers. â€Å"The IES survey of 50 organisations using e-recruitment reported that the primary drivers behind the decisions to pursue e-recruitment were to: improve corporate image and profile, reduce recruitm ent costs, reduce administrative burden, and employ better tools for the recruitment team† (Kerrin & Kettley, 2003). Extensive use of web based technologies in corporate matters will definitely improve the image of an organization.

Paid fulltime firefighters are not compensated enough for the job they Essay - 1

Paid fulltime firefighters are not compensated enough for the job they provide citizens - Essay Example This paper will try to point out that despite the seemingly attractive salary of a firefighter in New York, there is a generally perceived low salary for firefighters that restrain many aspirants from seriously considering it as a career. A firefighter’s sworn duty is protect lives and properties from the threats of fire. But most of the time, they also need to respond to emergency calls for public safety from medical, disaster to terrorist acts. Aside from responding to emergency calls and situations, firefighters also include in their duty to educate the public for fire prevention as well as aid in the investigation process for cases that involve fire or arson (NYFD, 2). The firefighters are expected to be ready to serve, brave enough to bring other people and properties to safety despite threats to their own lives, committed and prepared to perform their duties (NYFD, 3). Prevost et al (42) suggested that firefighters face tremendous occupational accidents and the job requires physical and mental professionalism to be able to perform satisfactorily. They encounter in their job aerobic capacity and significant motor coordination. In one study, it was found that many firefighters do not receive salaries but work on voluntary basis, receive minimal government support, and work only as required and when needed, specifically in emergency situations only (Monares, Ochoa, Pino, Herskovic, Rodriguez-Covili, and Neyem, 36). In responding to emergency situations, the firefighters are expected to be aware of full information about the situation in order to take control. These information includes the dangers of the fire, type of fire, size, evolution; affected areas, building blueprints, emergency exits and access, electric or gas network; surrounding key resources such as schools, elderly care homes, chemical industries; the update of response process such as the number of fire trucks and firefighters in the area and capabilities of

HRD Essay Example | Topics and Well Written Essays - 250 words

HRD - Essay Example Different strategies are widely used by organizations to help individuals realize their full potential for working so that it will foster the individuality and yet enhance the effectiveness within particular contexts. Swanson and Holton (p. 4) defined HRD as an HRM strategy that focuses on developing and unleashing knowledge, skill and expertise for the purpose of improving individual, team, work process and organizational system performance. According to this definition, HRD is an approach to create and foster high performance working in an organization. International Labour Organisation (p. 1) emphasized that HRD involves issues such as education, training, recruitment, staffing, performance and career development etc. All the different development programs can improve work-standard of the people in an organization, and as a result, the organization would be able to achieve high performance working, as pointed out in the definition of Swanson and Holton. What makes human capital the more powerful assets in the organization? It is the knowledge they have, the skill they are born with, the abilities expertise they earned and so on. Physical development of the human resources in an organization is not as significant as developing their knowledge, skill and expertise. Organizations need to improve these qualities of human capital as these can increase the productivity, work standard and thus to achieve high performance working as well. As Reid, Barrington and Brown (p. 12- 14) education, training, skill-development are some of the main elements in the HRD that are meant to improve the quality human resources. It is simply a strategic approach to effectively utilizing the

Middle East Fashion - Syria and Jordan Research Paper

Middle East Fashion - Syria and Jordan - Research Paper Example The essay "Middle East Fashion - Syria and Jordan" explores the fashion of Syria and Jordan. Archeological data show that the ancient Jordanians practiced tradition such living in circular house, domesticating animals, used sophisticated methods for agriculture, made pottery and worshipped ancestors. The data also show that Jordanians practiced copper smelting as evidenced by the large copper mines in Khirbet Feinan. Jordanians speak Arabic as the native language though English is the favorable means of communication among the schooled population. During ceremonial occasions, Jordanians serve tea, Arabic coffee or fruit juice, usually accompanied by sweets. The main dish of the community is Mansaf that consists of lamb meet prepared using dried yogurt, and serve alongside seasoned rice place on flat bread. Mansaf is common meal during ceremonies such as holidays, weddings, engagement, and visits by friends and family. Islam is the dominant and national religion in Jordan, meaning tha t most of the customs are Islamic in nature. Women in Jordan wear conservative clothes that limit at long dresses and hijab for covering the head and face. The traditions do allow the Jordanian women to dress in tight clothes, shorts, sleeveless blouses and short skirts. Jordan allows different types of clothing for women depending on their backgrounds. Very religious women dress in jilbab or libis shari, which are floor-length. The women also cover their heads with scarf. Another type of clothing is national costume.

Homer Simpson and Contemporary American Values of Fatherhood Essay Example for Free

Homer Simpson and Contemporary American Values of Fatherhood Essay The Simpsons is one of the many television shows in the United States of America which features a full length cartoon narrating the everyday lives of a family. The show makes us confront the absurdities of how some Americans live through the jovial portrayals and behaviors of the characters in the animated show. While each of the members of the Simpson’s family represent a several prevalent attitudes of Americans—some bordering on the obscene and some bordering on the good—the viewer’s perceptions not only about the American society in which he or she lives in but also about his or her self is challenged. The show seems to attempt to push its viewers to reexamine their lives, reflecting on each character in the Simpson’s family and the rest of the characters in the show. In general, the Simpson household is a dysfunctional family, never aging through the course of the show in years and often ends the show portraying the family members still loving one another despite the odds. For the most part, the Simpson’s family both reinforce and subvert contemporary American values in a number of ways. Each episode highlights the struggles of the family members of the Simpson household and the neighborhood, sometimes reaffirming several social stereotypes and sometimes challenging our comfort zones and our accepted beliefs. In any case, it is important to note that even the seemingly absurd gestures and encounters of every character in the animated show point to contemporary American values that may be either subverted or reinforced, depending on the interpretation of the viewer in most cases. Homer Simpson, the father of the household, embodies the typical American dad. He is a father who enjoys drinking his beer—specifically called â€Å"Duff†Ã¢â‚¬â€who is physically overweight and who is protective of his family. He works at the Springfield Nuclear Power Plant despite his careless characteristic, thereby suggesting that he has this potential to bring chaos to the rest of the community with his slightest mistakes while at work. Apparently, Homer’s characteristics reflect the typical American father who has the responsibility to raise his kids and secure the welfare of his family. His character subverts the contemporary American perception that divorce oftentimes results from a family that is dysfunctional. Despite his failures to provide for several needs of the Simpson household, he has never resorted to divorcing his wife, Marge. At the end of the day, Homer finds himself at home together with his wife in bed looking forward to the coming day ahead. Moreover, Homer has been shown to have a strong regard for the welfare of his family in difficult times, such as in â€Å"Lisa the Beauty Queen† (1992) where he sold his prized car in order to enter her daughter, Lisa, into a beauty pageant to make her feel better and in â€Å"A Millhouse Divided† (1996) where he arranged for a second wedding for his wife, Marge, to compensate for their unsatisfactory first wedding ceremony. On the other hand, some of Homer’s characteristics also reinforce some contemporary American values. One of these values is the thinking that typical American fathers spend their time drinking beer and submitting themselves to their weaknesses quite easily. Some of Homer’s weaknesses are his strong craving for doughnuts, his aggressive behavior in difficult times or in times when he is not able to complete his tasks and his low intelligence. In general, these things reinforce the stereotype of the American dad, reflecting the cultural struggle of the American father in the American landscape, losing his intellectual edge along the way. Looking at the ways in which Homer Simpson handles himself before his family, it can be said that his character implies the binary opposition between depth and superficial, centering and dispersal, and distance and participation. For one, the character portrayal of Homer suggests the depth of his personality, one that can be easily interpreted as the typical American father at first glance but one that can also be interpreted as an unusual American dad on closer inspection. Despite raising a dysfunctional family on a daily basis, Homer has not given up on his task as a father although there are times when he seems to be on the verge on giving up on things. While he is considered to be a borderline alcoholic, he does not end up entirely succumbing to his habit. On the contrary, he is able to maintain his fatherly figure and image and goes on to raise his family even when it meant attending to several jobs on many occasions. There is both the depth and the superficial qualities in Homer Simpson that represent American fathers in contemporary society. While at that, Homer’s character is also able to create distance and participation among the viewers. It is not surprising at all if the viewers of the show are able to relate to the experiences of the Simpson household because the experiences of Homer’s family might just as well be the same daily experiences that other households experience. By focusing on the typical experiences of American families, the animated show is able to draw the attention of the viewing public and, in a way, to allow them to â€Å"participate† in the show at least in terms of being able to relate to and find a part of themselves in the show. However, the animated show is also able to distance the viewer from the characters. In the sense that the nature of the show—meaning, its â€Å"animated† structure—makes the characters open to seemingly absurd situations, it is not always the case that the viewers are able to expect an exact representation of their daily experiences. That is, the cartoon characters can perform unrealistic behaviors that the real-life viewers can hardly imitate. The binary opposition between distance and participation in the show is also reflected in terms of how the show portrays the stereotypes prevalent in American society and, in the process, causes its viewers to identify themselves first with the show’s characters and eventually causing them to redefine themselves. The fact that The Simpsons explores the negative stereotypes in contemporary American society suggests that its viewers may or may not be able to fully relate to these stereotypes. Those who are able to relate to these stereotypes are more or less likely expected to distance themselves from these stereotypes or, more specifically, from Elizabeth Traube calls as â€Å"the fictional self that it (stereotype) constructs† (Traube, p. 129). Chandra Mukerji and Michael Schudson further suggest that popular culture has not only been the offspring of society’s â€Å"beliefs, practices and objects generated from political and commercial centers† but has also become â€Å"an entity on its own† (Mukerji and Schudson, p. 53). Thus, it is not surprising to say that there will be so-called â€Å"popular culture† so long as there are conduits for expressing the generally observed patterns of behavior among people. The Simpsons is just one of the many social elements that showcase such patterns. The assumption here is that some television shows such The Simpsons do not only serve the purpose of highlighting parts of the generally observed behaviors of people—behaviors that are parts of stereotypes—but also reinforce and subvert such observations at the same time. The very presence of these kinds of television shows help people realize what they have become. They aid the human civilization to notice the things that have become so familiar they no longer strike the vein of our senses and sensibilities. In â€Å"The Visible Evidence of Cultural Producers†, Maureen Mahon suggests that forms of popular culture serve as â€Å"arenas in which social actors struggle over social meanings and as visible evidence of social processes and social relations† (Mahon, p. 467). Apparently, Homer Simpson’s character in the animated series struggles over social meanings within the context of the show. The context of the show, however, is anchored on the realities happening in the society. That, in turn, suggests that, indeed, the character of Homer is a visible evidence of several social processes and social relations in real life, from his struggles to raise his family and his role as a father. Jerry Herron also suggests that Homer Simpson is not only a â€Å"reminder† of how much of contemporary America has declined but is also a symbol for challenging our attitude towards the social stereotypes. In particular, Homer Simpson is â€Å"an appeal to the sensibility of the public towards popular culture to redefine themselves from the negative to the positive† (Herron, p. 12). But what exactly are these positive and negative aspects and how are we able to identify them without confusing one over the other? The answers do not seem to be as clear and as simple as they seem. Based on Jerry Herron’s article â€Å"Homer Simpson’s Eyes and the Culture of Late Nostalgia†, it appears that Homer Simpson is both a criticism to society’s stereotypes and, at the same time, as an embodiment of those stereotypes. Homer plays the role of an intellectually challenged but loving father. He takes the role of the typical American dad who loves to drink his favorite beer and yet his is a character that challenges the contemporary attitude towards dysfunctional marriages and families. He directs the viewer’s attention to his character while making them reflect on their own lives and society at the same time. He shows some of life’s worse obscenities and yet allows the viewers to realize the stark contrasts between a life worth living and a life that is worthless. In essence, Homer Simpson subverts and reinforces contemporary American values. In â€Å"Stereotypes and Registers of Honorific Language†, Asif Agha argues that stereotypes â€Å"are consciously grasped† and are, hence, â€Å"reportable, discussable, open to dispute† and that â€Å"they serve as models for some individuals and counter-models for others† (Agha, p. 152). Following Agha’s interpretation of stereotypes, the social perception towards the stereotype American father is still open to dispute and can in turn serve as the â€Å"counter-model† for what the American should be. Using Homer Simpson as an example, our notion of the â€Å"right† American dad can be derived from some of the qualities of Homer Simpson. The conscious exposure of the viewing public towards The Simpsons can be an eye-opener for reassessing our standing perception of the stereotype American father. While the image portrayed by Homer is â€Å"an entity on its own†, it is nevertheless still created from the social realities that persist in contemporary America. It is only through a radical change in the contemporary American value system can the American society be lifted from its status quo. But that is not to say that the task of removing the binary opposition between depth and superficial, centering and dispersal and distance and participation begins at the stage where the American public is able to realize the stereotypes and recognize the â€Å"counter-models†. Rather, it begins right at the criticism of such stereotypes prevalent in popular culture. The creation of the character of Homer Simpson is perhaps the first stage in bringing the things that â€Å"dumb down† America into the public awareness. Of course, it is not enough to have shows such as The Simpsons, among others, to emphasize the cultural problems of America and to compel people to address these problems. However, it is only necessary to first bring elements of popular culture into the surface, elements that both reinforce and subvert contemporary American values in order to proceed with the tasks of criticizing what has become of this nation and its people and of resolving what needs to be resolved.

Objectives Of Criminology

Objectives Of Criminology A key aspect of criminology is the study of criminals and individuals who partake in criminal activities. However, what has remained extraordinary is the lack of interest that has been placed upon studying crime in relation to social demographic profiles, especially those regarding gender within traditional criminology. It was not until the 1970s that such issues were addressed as Feminist criminology sought to challenge traditional theoretical approaches to an understanding of the relationship and nature of women, crime and criminality. As Smart (1976; 2) explains; Our knowledge of the nature of female criminality is still in its infancy. In comparison to the massive documentation on all aspects of male delinquency and criminality, the amount of work carried out in the area of women and crime is extremely limited. Why has such a situation occurred? What has been regarded as the general relationship between taking precedence of studying male criminality over female criminality? Firstly, official statistics, such as the British Crime Survey and the Criminal Statistics for England and Wales, have consistently concluded that men are the disproportionate majority of criminal offenders, and that women only represent a very small majority. Although this does not signify that criminal offences are only subjected to men; when women do commit crimes, they are likely to be less serious in nature than those committed by men (Jones 2001). Such views are open to debate and scrutiny, as shall be explored later on, however it is generally the social view on how men and women fit into such statistics analysis. For example, of all criminals that were sentenced in 2006; 1.42 million, approximately 80% of these were men (National Statistics 2008). Secondly, most criminologists over the years almost exclusively be fore Feminism came into mainstream criminology, were in fact men who wrote extensively about male criminality (Cullen and Agnew 2006). Consequently, this has illustrated criminology as a male orientated and patriarchal discipline, as Britton (2000; 58) notes; criminology remains one of the most thoroughly masculinised of all social science fields. These have led to stereotypical views of criminals whereby the man is often portrayed as being the offender, what is usually referred to as hegemonic masculinity (Newburn 2007; 315), while the woman fits the image of being the victim of crime. These alone are enough reasons to ponder and contemplate the status and position of women within criminology. Have women been neglected from traditional criminology then? Or have their studies merely been overshadowed the sheer dominance of men? Is this to assert that traditional criminology has failed to make a single contribution to an understanding of the nature of female criminality? What has been done in an attempt to alleviate such marginalisation and disregard for women? What implications has the emergence of Feminism had, not only on the discipline, but also in areas relating to policy making and the criminal justice system? This assignment aims to offer a critical discussion regarding traditional criminologys contribution towards an understanding of female criminality, the means in which women are presented, Feminisms attempt to challenge such perspectives, and their attempt to rationalise women and the issue of gender equality within mainstream criminology. Great scientific advancement during the 19th century had a profound impact on the means in which crime and criminality was to be studied (Jones 2001). This new approach came to be known as Positivism a term coined by Auguste Comte to mean the scientific study of society, with the objective of establishing the relationship of causes and effects (Walliman 2006; 15). It held the principle that it was possible to study the nature of all phenomena on the basis that a scientific method was to be applied as its methodology. It is from this discipline that traditional criminology emerged, often referred to as Positivist criminology the scientific study of crime. This perspective claims that criminal behaviour is deterministic; that there are factors beyond and external to the control of the individuals, be it biological, psychological or sociological factors, that influences individuals, and are thus responsible for their engagement in criminal behaviour (Newburn 2007). As a result, there are explicit and clear differences between those who commit crime, usually pathological, and those who do not (Smart 1976). Rather than the criminal act itself, Positivist criminology is concerned with the very nature of individuals, predicating that this would eventually lead to a treatment of those engaging in criminal acts (White and Haines 1996). One of the very first studies on female criminality was proposed by Lombroso and Ferrero in their 1895 work entitled The Female Offender. They were greatly influenced by Darwins theory of evolution and applied a biological framework in their attempt to explain the relationship between women and crime (Jones 2001), arguing that it was biology that was the key determining factor that led women to engage in criminal offences (Newburn 2007). This was done through their concept of biological atavism (Klien 1973; 183), claiming that all criminals were characterised by a lack of advanced human development, and thus were more primitive in nature than non-criminals. It was this that differentiated deviants from the ordinary citizens (Heidensohn 1996). Their study of female criminals and prostitutions through detailed examinations of their photographs, brains and bones as done with the aim of discovering characteristics which were more in common with the criminal type. However, there seemed to be an inconsistency between the claim that all criminals are biological throwbacks from an earlier evolutionary stage (Smart 1976; 31), and their attempt to find such atavistic traits within the population of their research. How could they explain such a discrepancy? Lombroso and Ferrero argued that there were significantly fewer born female criminals than males and that they displayed fewer signs of degeneration (Newburn 2007; 301) because of their lack of evolution as opposed to men. In this sense, white men were regarded the being the most advanced form of evolution, and non-white women comprised the least advanced; women are big childrenà ¢Ã¢â€š ¬Ã‚ ¦their moral sense is deficient (Lombroso and Ferrero; 151 cited in Heidensohn 1996; 114) . Consequently, due to their more primitive nature than men, women had greater capacity to diverge in devious and criminal behaviour without being obviously visible or noticeable, while attempting to discover criminals within the male population was deemed as a very much easier task (Smart 1976), They observed it incontestable that female offenders seem almost normal when compared to the male criminal, with his wealth of anomalous features (Lombroso and Ferrero 1895; 107 cited in Heidensohn 1996; 113). Both had claimed that women were biologically inferior to men (Klien 1973; 185) to men. Having argued that women were naturally passive and had been culturally evolved for the duty of childrearing, this was seen as a reflection of their conservatism and were regarded as being generally much more law-abiding citizens than men. Thus they were deemed highly unlikely to enter the realms of criminality (Smart 1976; 32). Female offenders were thus labelled rare, an occasional rather than a born criminal. There existed greater stigma and shame on the criminal woman than on the criminal man, due merely to the fact that she was female. She was perceived as being unnatural, masculine and potent who lacked her passive role and maternal instinct; female offenders where going against conventional and traditional norms and values of society; an inversion of all the qualities which specially distinguish the normal woman; namely, reserve, docility and sexual apathy (Lombroso and Ferrero 1895; 297 ci ted in Heidensohn 1996; 114). Lombroso and Ferrero concludes by arguing it is not only the biology of women that fundamentally forbids them to engage in crime, but social expectation of women and their perceived social roles, are it seems, lies as an antithesis for criminal involvement (Smart 1976). Otto Pollak, in The Criminality of Women (1961), argued that what seems to be relatively low crime rates for women are in fact a misrepresentation of the relationship between gender and crime, claiming that female crime has been vastly under-estimated (Pollak 1961; 153 cited in Heidensohn 1996; 118). After studying crime rates across European countries, he argued that for both men and women, their crime rates were actually very similar, despite against such an assumption. Subsequently such statistical data concealed the true extent of female criminality and was deemed be unreliable, to which Pollak argued was the result of hidden female crimes that generally went unreported and undetected because of the nature of their physiology (Klien 1973).

Hiding Behind the Words :: Writing Education Self Analysis

Hiding Behind the Words As I look back at the first paper I wrote for this class, I see lots of things I needed to improve on. I was simple minded in many of my ideas that I wrote about. Throughout the paper I only elaborated on a few thoughts and ideas. It all could have been summed up in two paragraphs. My opening paragraph talked about my whole paper. "A university education is important to me. By getting a degree in geography I hope to improve my knowledge and increase my chances for a good job. Not only will I gain knowledge but also gain the experience of university life as a student. By receiving my education I will prepare myself for a job and improve my communication with other people." After the first paragraph I bullshitted through the rest of the paper. I had repetition over and over again. For example in paragraph three I wrote, "I have chosen my major in Geography because I find it interesting and hope to obtain a job in the field." This repetition can be seen in the opening paragraph above. It also is in the last paragraph, "Bemidji University will have prepared me with the knowledge I need to obtain a job in Geography." If I were to make a revision on the paper I would need to cut down on the repetition, this is not the only example throughout the paper. My first paper was also written in the official style and the five theme essay. I stated my theme in the first paragraph and everything form there on pertained to the theme. I did not elaborate on other things that make a university education important to me. I needed to reconstruct my thoughts and dig deeper to find the real meaning behind my university education. As I read this paper again it was plain, simple and not very interesting to read. It was simple in a way that everyone probably has the same thoughts and could write it just like I did. To make it more interesting I could leave the theme, and change the voice and style within the paper. The voice in the paper pertained to the normal student who wrote about their education. It was plain and did not express any real values I had toward my education. Sure I want to graduate, get a job, and have fun, but doesn't everyone want to do this? Hiding Behind the Words :: Writing Education Self Analysis Hiding Behind the Words As I look back at the first paper I wrote for this class, I see lots of things I needed to improve on. I was simple minded in many of my ideas that I wrote about. Throughout the paper I only elaborated on a few thoughts and ideas. It all could have been summed up in two paragraphs. My opening paragraph talked about my whole paper. "A university education is important to me. By getting a degree in geography I hope to improve my knowledge and increase my chances for a good job. Not only will I gain knowledge but also gain the experience of university life as a student. By receiving my education I will prepare myself for a job and improve my communication with other people." After the first paragraph I bullshitted through the rest of the paper. I had repetition over and over again. For example in paragraph three I wrote, "I have chosen my major in Geography because I find it interesting and hope to obtain a job in the field." This repetition can be seen in the opening paragraph above. It also is in the last paragraph, "Bemidji University will have prepared me with the knowledge I need to obtain a job in Geography." If I were to make a revision on the paper I would need to cut down on the repetition, this is not the only example throughout the paper. My first paper was also written in the official style and the five theme essay. I stated my theme in the first paragraph and everything form there on pertained to the theme. I did not elaborate on other things that make a university education important to me. I needed to reconstruct my thoughts and dig deeper to find the real meaning behind my university education. As I read this paper again it was plain, simple and not very interesting to read. It was simple in a way that everyone probably has the same thoughts and could write it just like I did. To make it more interesting I could leave the theme, and change the voice and style within the paper. The voice in the paper pertained to the normal student who wrote about their education. It was plain and did not express any real values I had toward my education. Sure I want to graduate, get a job, and have fun, but doesn't everyone want to do this?

Hamlet: The Wisdom of Polonius Essay -- GCSE Coursework Shakespeare Ha

Hamlet: The Wisdom of Polonius  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The disadvantage of the practical man's world is that it breaks down, and refuses to work, and then he finds out, at the cost of enormous distress and suffering, that he has been working on a theory all the time, but a wrong theory; and he wishes he had done a little more thinking before it was too late.   Gradually it is becoming plain to a world which has always scoffed at the philosophers that a society run on the lines of Polonius, every man being true to himself or to his own class, will not in the long run work, but will infallibly explode, with hideous ruin and combustion, into chaos, and make way for a society which shall be less selfish.   In the play, Hamlet, by William Shakespeare, Polonius proclaims: To thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This is often cited as a fine example of the noble wisdom of our sublime bard, and so forth; whereas any one who looks carefully at these lines can see that if our sublime bard had nothing wiser than this to say about the conduct of life, the less we talk about his wisdom the better.   As a matter of fact, of course, the lines are nonsense, and Shakespeare was well aware that they are nonsense; he puts them in the mouth of a garrulous old gentleman who spends most of his time talking nonsense.   Hamlet himself - who obviously comes nearer than anybody else to speaking Shakespeare's own mind - calls Polonius a "tedious old fool," and it is plain that a tedious old fool is exactly what Shakespeare is trying to portray.   The rest of the speech, of which these famous lines are the conclusion, is made up partly of bits of cheap and shallow worldly... ...kind.   To do that is to be a philosopher.   There are not many philosophers;and the practical man is not sorry there are so few, for he is proud of belonging, as he says, to a world of practice, not of mere theory.   The disadvantage of the practical man's world is that it breaks down, and refuses to work, and then he finds out, at the cost of enormous distress and suffering, that he has been working on a theory all the time, but a wrong theory; and he wishes he had done a little more thinking before it was too late.   Gradually it is becoming plain to a world which has always scoffed at the philosophers that a society run on the lines of Polonius, every man being true to himself or to his own class, will not in the long run work, but will infallibly explode, with hideous ruin and combustion, into chaos, and make way for a society which shall be less selfish.   

Opium :: essays research papers

History of Opium Opium is a narcotic drug prepared from the juice of the opium poppy, Pa paver somniferum, a plant probably indigenous in the south of Europe and western Asia, but now so widely cultivated that its original habitat is uncertain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The medicinal properties of the juice have been recognized from a very early period. It was known to Theophrastus and appears in his time to have consisted of an extract of the whole plant, since Dioscorides, about A.D. 77, draws a distinction between it and an extract of the entire herb derived from the capsules alone.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  From the 1st to the 12th century the opium of Asia Minor appears to have been the only kind known in commerce. In the 13th century opium is mentioned by Simon Januensis, physician to Pope Nicholas IV., while meconium was still in use. In the 16th century opium is mentioned by Pyres (1516) as a production of the kingdom in Bengal, and of Malwai. Its introduction into India appears to have been connected with the spread of Islam. The opium monopoly was the property of the Great Mogul of Persia and was regularly sold. In the 17th century Kaempfer describes the various kinds of opium prepared in Persia, and states that the best sorts were flavoured with spices and called theriaka. These preparations were held in great estimation during the middle ages, and probably supplied to a large extent the place of the pure drug.   Ã‚  Ã‚  Ã‚  Ã‚  Opium is said to have been introduced into China by the Arabs probably in the 13th century, and it was originally used there as a medicine. In a Chinese Herbal compiled before 1700 both the plant and its juice are described, together with the mode of collecting it, and in the General History of the Southern Provinces of Yunnan, revised and republished in 1736, opium is noticed as a common product.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The first edict prohibiting opium smoking was issued by the emper or Yung Cheng in 1729. Up to that date the amount imported did not exceed 200 chests, and was usually brought from India by junks as a return cargo. In the year 1757 the monopoly of opium cultivation in India passed into the hands of the East India Company through the victory of Clive at Plassey. Up to 1773 the trade with China had been in the hands of the Portuguese, but in that year the East India Company took the trade under their own charge.

Learning Patterns Essay

Pattern Combination Identify the type of learner you are in the box Dynamic Learner Sequence Precision Technical Reasoning Confluence Record your LCI scores in the boxes provided. 29 21 19 24 Record the Level of Use in the boxes provided Use First Use as Needed Use as Needed Use as Needed B. How I Use First, Use as Needed, or Avoid Sequence Sequence pattern is the pattern that I use first. I like to have clear step by step directions. One thing that I love about this course is that there is a link for each assignment that shows you the grading rubric. With this grading rubric I am able to know exactly what my expectations are to receive a passing grade. Many times especially at work I am able to do my job and have time to clean as I go. I am a very neat and organized person. C. How I Use First, Use as Needed, or Avoid Precision Precision learning pattern I will use on an as needed basis. I tend to take lots of detailed notes. I am also a list maker and always ask questions to help me better understand a subject. If I don’t understand a subject then I research extensively about it. D. How I Use First, Use as Needed, or Avoid Technical Reasoning Technical reasoning learning pattern I will use as an as needed basis. Technical reasoning is my least used learning pattern. I am not a very mechanical. There was a time when my low oil light came on in my car. I lifted up the hood and became very overwhelmed. I eventually had my uncle show me how it was done. Although I do enjoy learning from experience and taking my knowledge and occasionally I’m able to problem solve from that. E. How I Use First, Use as Needed, or Avoid Confluence Confluence learning pattern I will use as an as needed basis. I enjoy exploring new things. Once I am taught a certain task I make my own changes on how to do it. I’m able to personalize it and for me it is easier. But overall I’m able to get the same ending results.

Criminal Justice/Corrections Essay

Imprisonment is one of the many forms of punishment for commission of crimes in the United States. The length of time of imprisonment depends on the seriousness of the crime committed. The most serious crime of murder and homicide is punishable by life imprisonment and the felon will be confined in federal prisons. Those convicted with less serious crimes like misdemeanor offenses will be sentenced to shorter time in local or county jail or with sanctions in community corrections or halfway house. Overcrowding in jails and prisons has been a common sight in most of the correctional institutions in the United States. The nicnic. org. (2001) through a report from the GRACE Project of Volunteers of America revealed that â€Å"while 500,000 persons are admitted and released from state and federal prisons annually, twenty times that amount – over eleven million are admitted and released from jails annually†. This goes to show that at any given time of the year, the United States is maintaining and or feeding 10. 5 million inmates. The organization further revealed that jail populations grew at a lower rate of 275% since 1980 while the federal prison population increased by 427% in the same period. This unprecedented growth in inmate population is not expected and causing big budget deficit from the state level up to the federal level of government. In as much as the inmate population continue rising and only a small number over the years has left federal prisons due to completion of their imprisonment as punishment for their crimes, a big number of aging offenders which require higher spending due to their geriatric- related ailments complicated the problem. This paper aims to document the extent of the aging offenders population across the U. S. the reasons for the increase and the roblems associated with it. Furthermore, this paper will also offer solutions to the problems based from the documented causes and experiences of the different states in dealing with the problems. A number of states in the U. S. expressed alarm over the inescapable fact that in their effort to rid society of undesirable and lawless elements, their jails and prisons became jam-packed. Feeding and housing these inmates especially the aging offenders cost them a lot more, sacrificing their budget for education. The affected states realize the generally accepted fact that education should be more financially supported than prisoners as this is the proven most effective way to raise a new generation of responsible and law abiding citizens. West Virginia reported that prison population in this state exceeded the national average owing to its 9. 3% incarceration which is the highest among the U. S. states. The non-profit organization further reported that between 1994 and 2004, the inmate population in West Virginia increased from 2,392 to 5,032 or 110% increase. Thegrassrootleadership. org (n. d. reported that the state projected that by 2012, the inmate population will increase by 35% over that of 2004 level or a total of 6,774 inmates to feed and maintain. Although the increasing population of aging inmates is not mentioned, common sense will tell that the population is included since most of the aging population is sentenced to anguish in prisons for life. The state government in order to cope up with the unprecedented increase, spent $100 million to build new prisons. The organization further reported that in the last 10 years, the Division of Corrections of West Virginia tripled its expenditure. To this effect, the state has increased spending for inmates five times the amount for higher education and other social services. In absolute figures, according to grassrootleadership. org, the state of West Virginia appropriated $6,435 per full time college student and $19, 377 per person incarcerated by DOC. Inflation adjusted, the amount per college student is 33% higher than in 1994 while the amount per inmate increased 169% or five times the amount per student The grassrootleadership. g reported that West Virginia government consider the very strict policy of the state regarding sentencing and parole as the cause of this urge in inmate population. To minimize this effect, the state consider â€Å"Implementing a cap on the number of people incarcerated [†¦.. ], along with re-examining sentencing and parole policies in the state that can lead to an end of the soaring number of incarcerations. A thorough re- examination of the recent parole policy of the state is in order† (grassrootleadership. rg, n. d. conclusion, 2nd par. ). In addition to this strategy, the Day Report Center alternative which set aside incarceration for misdemeanor crimes in favor of community service, home incarceration nd boards created for reparation is also put in place. A saving of about $ 42-63 million per year can be realized from seven centers based from the Lee Day Report Center cost experience of $14. 00 per day per inmate. The state of Florida recognized the increasing number of aging offenders in their prisons. The Florida Correction Commission (n. d. eported that in 2000, The Florida Legislature instructed and required the Department of Corrections to establish and operate a facility for elderly inmates at the River Junction Correctional Institution in Chattahoochee. The Florida Correction Commission (FCC) further reported that the Florida Legislature required the Correctional Medical Authority (MDA) and the FCC to submit an annual report on the medical health status of aging offenders in the state administered and private institutions together with an examination of geriatric policies being implemented in other states. The FCC revealed that the cost of maintaining an elderly prisoner is three times the cost for a younger inmate. The reason for this is the geriatric problems associated with aging specially in a confined environment where depression always linger. The FCC further revealed that age 50 should be the starting point for elderly inmate definition. The FCC reported further that per their observation, there were three basic groups of older inmates, the first time offenders, the habitual or career criminals and those that has grown old in prison waiting for the end of their sentenced imprisonment. According to FCC, inmates 55 years and older on the average were suffering from three chronic health problems that require specialized and expensive treatment as in the case of about 15 to 25% of heir elderly inmates having mental health problems. For this reason, the aging inmates contributed greatly to their huge medical expenses. In the year 2000, the FCC reported that there were 5,082 aging offenders which represent 54. 9% increase from 1995 level. In June 2000 out of a total of 71,233 inmates, the number of 50 year and above offenders increased to 5,605. It is projected that by 2010, the Florida elderly inmates will swell to 8. % of the total inmates. The FCC further revealed from their survey that 62. 8% of the elderly inmates were prisoned due to violent offenses and therefore require longer imprisonment. The state of Florida recognizes the significance of the third type of aging patients or those who grew old in prison in addition to national and state laws requiring longer prison sentences as the contributing factor to rise of their aging offender population. The FCC reported that at present, no geriatric facility except for River Junction Correctional Institution in Chattahoochee is devoted to the aging offender population. The state government plans to segregate the older population according to geriatric health needs and the security level needed so that the number of ail guards can be adjusted especially in minimum security segregated group for economic reasons. The FCC further reported that the Florida Department of Elder Affairs develop a course on elderly abuse, neglect and exploitation to produce certified individuals to carry out preventive medical intervention so that elderly diseases will not become acute and more costly to cure. Studies were also being undertaken to release elderly inmates who does not pose danger to society anymore due to their frail stature. Lastly, the Florida state is conducting survey as to the ost they will incur and the economic benefits if their preemptive programs will be implemented. The state of Georgia is also not exempt in aging offender problem. The Associated Press (2000) revealed that in 1979, there were about 570 convicts aged 50 and up, increased to 3,050 in June 1999 and 5,000 in 2004. The Georgia prison officials estimated that the elderly inmates could swell to 9,000 by 2010. The Associated Press further reported that like in other states, the cost of maintaining the elderly offenders is becoming more and more costly. The newspaper revealed that healthcare cost for average Georgia prisoner now amounts to $8. 25 a day. For an elderly offender 50 years old and above, the cost is $27. 00 a day or about $10,000 a year. The newspaper continue saying that the elderly offenders in Georgia prisons represents about 6% of the whole inmate population but the expense in maintaining them amounts to 12% of the annual health care budget for inmates. This so because the elderly inmates require costly and more specialized health care practices owing to their special geriatric problems. Georgia prison fficials revealed that longer prison sentences, tighter parole approvals and the inevitable aging of those prisoners waiting for the completion of their terms contributed to the swelling population of aging offenders. In addition, the â€Å"The two Strikes and You’re Out† law (Associated Press, Elderly Inmates Swell, 13th par. enacted by Georgia in 1994 which punishes a felon who commit crime of armed robbery, aggravated child molestation and sodomy, aggravated sexual battery, rape and kidnapping to a mandatory 10 year sentence without parole. The newspaper added that a second violation of any of the six felonies or murder, the felon gets a andatory life sentence without parole. All of these resulted to stacking effect of offenders in jails until the whole population get grayer and larger and more costly to handle. Associated Press further reported that John Kerbs, a researcher on criminal justice from University of Michigan suggested selective decarceration to ease the problem of swelling aging offenders’ population in Georgia prison system. This includes more often officials’ parole review of elderly inmates , electronic monitoring of graying offenders in release programs that is closely supervised and edical paroles for chronic and terminally ill inmates. Based from available studies, the states of Illinois, Kentucky, Louisiana, Maryland, Minnesota, North Carolina, New York, Oklahoma, Ohio, Pennsylvania, Tennessee and Texas share the same problem on aging offenders as the states we have discussed. However, not all states in the U. S. look at aging offenders with compassion and understanding. One such state is California. Times staff writer, Warren, J (2002) reported that the California Department of Corrections is well aware of the aging prison population. The state according to the writer is well aware of the fact that the cost of maintaining aging offender is thrice the cost of that of the younger inmates. Longer sentences and substantial decline in paroles were considered as the cause of the rise in number of aging inmates. The Times staff writer further stated that the state in this times of economic belt tightening faces a $24 billion deficit mainly because of the health care expenses of the graying inmate population. Despite this, the state of California is hesitant to implement cost cutting strategies unlike the other U. S. states. The felons, young and old are mixed in cells. Although the idea of segregation based on age, health status and security needed is being considered, that never got off the ground due to the fact that the Correction and state officials are against it. A typical day in the life of an aging offender is a struggle against extortion, insult, bullying and disrespect from the stronger and younger inmates. The correction officials claim that segregation require additional upfront cost in terms of new buildings and prison facilities and this have no room in a state with huge budget deficit. The prison officials laim that offenders did crimes to society and so they have to suffer the consequences in prison. The staff writer said that nobody in the state legislature is bent to be soft in treating offenders. They even passed a law called â€Å"Three strike and you’re out† law to address the problem of the habitual offenders. This law sentences a felon to life imprisonment with no parole provision on the third crime conviction regardless of the nature of the wrong doing. The writer revealed that the population of inmate in California federal prison as of 2002 is about 4% of the total inmates f 5,800 men and women. According to the writer California reported an expenditure of $676 million on medical care of inmates but decline how much is for the elderly. The author further stated that California prison officials conceded the fact that the elderly require a 24 hour hospice care, high cost cardiac care, costly organ transplants, expensive cancer treatment and closely supervised treatment for dementia. On the national perspective, the U. S. Bureau of Prisons total inmate health care expenditures from 1990 to 1999 amounted to $2. 7 billion (U. S. General Accounting Office, 000). The GAO office also recognizes the fact that aging inmate population contributed greatly to this expenditure. The BOP also consider the changes in sentencing laws like mandatory minimum sentencing and the habitual criminality conviction as contributory to graying of the federal prisons. To economize on health care expenditures with emphasis to aging offenders’ health care, the GAO consider several options. The GAO encourage the states’ prison officials to obtain discounts through bulk purchases of states’ prison system needs and privatizing health care services in some states. This will involve appointing specialized private hospitals as alternative to government run health care services in cases of mounting geriatric health care problems patterned after the â€Å"Medicare- based cap on payments† ( GAO 2000, Summary, 3rd par). This according to GAO will save the government about $6 million annually. The GAO also proposed payment of $2. 00 per request visit over the usual round of doctors. This co-payment scheme is aimed to reduce unnecessary medical visit requests by the inmate disrupting the busy doctors. The co-payment scheme will generate revenue of about $1 million annually. It has been documented that the most compelling problem of aging offenders is the inability of some states to deliver the needed medical care for their ailment. The Bureau of Prisons admitted that a number of states is not ready to tackle the rising population of elderly offenders in their prison system resulting to huge budget deficits. This is due to the fact that it cost three times higher to maintain elderly offender than a younger one and five times higher than the expense of a college student. The geriatric ailments are more expensive to cure. To check the inevitable increase of aging offenders’ number in the prison system, a systematic approach should be done. The sentencing and parole system should be soft in dealing with the elderly inmates. The prison should start with the segregation of the elderly based from the state of their health and their physical ability and capacity to do crimes to society. The terminally ill, frail and weak should be given medical parole and let them join the main stream of society. They have suffered a lot of physical and mental punishment in jail in exchange for the crime they have committed. Those who are still strong but behaving well in prisons should be given parole but will be required to report to Day Report Centers to determine the progress of their assimilation to the mainstream of society. Those having mental problems should be confined to hospice care centers under minimum security. The sickly but still able bodied should be separated from the rest and should pay $2 per requested doctor visit over the normal doctors’ daily round. The able bodied and wild ones should be housed separately and placed under strict security until they mellow down and complete their imprisonment sentence. The â€Å"two and three strikes and you’re out† law will take care of habitual offenders. Other cost control strategies proposed by GAO can be considered seriously by the states now that the aging offender problems were given full attention to further realize cost savings.. The recommendations are based on the philosophy of win- win strategy in decision making. Considering them will rid federal prisons of unnecessary huge expenses, give freedom to deserving aged inmates and let the states use the savings for education of the youth to produce a new generation of able- bodied and law-abiding citizens.

Perception On Political Candidates Health And Social Care Essay

1.0 Introduction This papers nowadayss proposed sentiment canvass research. The sentiment canvass aims at reading the market and calculate public sentiment on their perceptual experience on political campaigners. Specifying of sentiment canvass It is an effort to happen out what components of Embu county in general, what they think about a Embu county leading and the capableness of the prospective campaigner. This Public sentiment is influenced by the new development in the Kenya new fundamental law and peculiarly power degeneration to the county degree. Purpose of sentiment canvass The Purpose of the proposed sentiment canvass research will be to assist the prospective campaigner know most of the components. 1.4 Goal of sentiment canvass The end of the proposed sentiment canvass is to plan and to develop a scheme that will happen the winning statements for the run, its strengths and failings, every bit good as the strengths and possible exposures of your opposition, by to hold a dependable step of public sentiment through a custom-designed questionnaires for for the campaigners County. 1.5 Objective of the sentiment canvass 1. To have nonsubjective sentiment, non subjective sentiments, and learns what events will impact public sentiment. 2. To guarantee that the research findings read the market and calculate public sentiment on their perceptual experience on the political campaigner. 3. To inform the prospective political campaigner about the canvass consequences, findings, the deduction on their campaigning and subsequent authorization at the county. 1.6 This proposal contain A Planning Model: Goals set, mark audiences, strategic consequences to be identified. A campaign/ political Communications Scheme: Substantial and operational precedences and attacks. A Program Plan: Programs, plan direction, and plan resources set to implement the scheme. Components Plans: Execution programs for campaign/ political Communications Strategy. 1.7 Background to county In the proposed bill of exchange fundamental law, Kenya is to be divided into 47 counties based on the territories created in 1992. With respect to degeneration, the state will hold a authorities construction with two domains: national and county authoritiess. The remotion of parts has efficaciously left county authoritiess as the point of balance between the national and the county authoritiess. Removal of parts has besides shifted sub-national peace and integrity attempts from parts to the local degree. The bill of exchange does non order a entire inspection and repair of the current local authorities construction ; it leaves the issue unfastened until such a clip that new local authorities statute law will be enacted. A careful reading of the bill of exchange shows that proposed county authoritiess will execute both cardinal and local authorities maps. The proposed devolved authorities has the aim of heightening national integrity through acknowledgment of diverseness. This means county authoritiess will hold to exert their maps in a mode that promotes local harmoniousness. This will chiefly be achieved through just and democratically agreed precedences for local development. Further, local peace can be achieved through a politically inclusive attack to development, which accommodates minority involvements. In this manner, communities will be united by a normally agreed development docket. Matters such as assignments to county authorities places should reflect the diverseness of the communities served by the several county authoritiess. The county authorities will be the closest direct contact with local communities. 1.7.1 Vision One of the cardinal reforms of the Constitution is the constitution of degeneration through county authoritiess. Chiefly, it is a response to the tremendous centralization of province power at the Centre and in the presidential term, accentuated by the abrasion of local authorities. For many people, the chief contact with authorities has been with Provincial and District Commissioners and Chiefs, finally responsible to the President. On a more political degree, the centralization of power, by and large exercised by a little clique of people around the President, marginalised communities and parts that were perceived to be opposed to the government. Economically, endeavors and employment tended to concentrate in Nairobi, and led to migration from rural to urban countries. For an apprehension of the grounds for degeneration, one can non make better than read Article 174.They include democratization, answerability, increased cheques and balances, national integrity, recognizing diverseness and protecting minorities, economic development and entree to services, and just sharing of national and local resources. This is an ambitious docket, carried over from the CKRC and Bomas bill of exchanges, but without the same institutional agreements and devolved powers. Degeneration is partially a affair of jurisprudence and partially of conventions and pattern. It will come into consequence merely after the following General Elections, when the county assemblies and governors will be elected. There is adequate flexibleness as to the development and operation of the system. Powers and money will be transferred merely when the capacity to manage them has been established in the county. County authoritiess could hold that the national authorities should make certain things for them, or the national authorities could hold that the counties, or those of them with the capacity, should take over certain national authorities maps. Torahs can be made to give new powers to the counties. The system is to be phased in so that maps are transferred bit by bit to counties that can manage them, and non all counties need acquire all the powers at the same clip. Although the national authorities can do Torahs about everything, including subjects on which counties may do Torahs, national authorities jurisprudence will take precedency merely if there is good ground for holding national instead than county Torahs. Flexibility is doubtless a good thing, but it requires complex systems of dialogue and determination devising. The fundamental law recognizes this and provides for co-operation between the national and county authoritiess, with a critical function for the Senate as a kind of negociating forum at the same clip as it protects the involvements of counties. There are besides mechanisms for guaranting that counties observe the rights of all the occupants and carry out disposal consistent with the values of degeneration. On the other manus, it is of import that the national authorities realises that degeneration is an indispensable constituent of the new system of the province – and counties have constitutionally guaranteed position and powers – and defy the enticement to order to them. Despite this positive model, there are serious anxiousnesss about degeneration. Paradoxically, some are disquieted about excessively much powers being handed over to counties, others ( like us ) that excessively small power is guaranteed. But we have noted above the flexibleness in this respect. Some fear favoritism against minorities within the counties, and the inclination of the dominant cultural group to allow all county offices and resources. Groups who have migrated into a county in recent times are fearful even of eviction. We must take these anxiousnesss earnestly. The fundamental law does cover with them. All citizens have equal rights where of all time they live, and the Bill of Rights has a strong system of enforcement. Some liberty can be provided for minorities located in countries where they are numerically prevailing through local authorities. Minorities are to be proportionately represented in county assemblies and the executive. Ultimately, there is authorization for the national authorities to step in in a county which violates the rights of its occupants ( under the class of â€Å" exceeding fortunes † ) , after question by an independent committee. While fright of favoritism is apprehensible, it is of import to remind ourselves that an of import intent of degeneration is to increase national integrity, non endanger it. Leaderships at the county degree, every bit much as at the national degree, have constitutional duties to advance inter-ethnic harmoniousness, societal justness and the protection of human rights. Groups which have suffered in the past due to revengeful policies of the cardinal authorities will now happen it easier, through the county system, to experience secure, take part in public personal businesss, negotiate with the national authorities and incorporate politically. If this happens, national integrity will be strengthened. And this will be assisted by the demand of just distribution of resources, and particular aid to the less developed counties. There are besides anxiousnesss about the fiscal deductions of degeneration. The costs attributed to degeneration are non new costs: we already have budgets for territories, including for county councils, some points of the bing cardinal authorities budget will be transferred to counties as the maps are transferred, and we already have some financess which are on a regular basis earmarked for territories. Hopefully, the Salaries and Remuneration Commission will set up realistic wages for public officers, and the jurisprudence might see supplying merely allowances, non wages, for members of county assemblies, as their maps will non name for full clip committedness – an attack favoured by the CKRC. But, more significantly, there is no â€Å" nothing amount † arithmetic in these affairs. Degeneration has the possible to open up new chances for economic development, and the rise of new growing Centres as county authoritiess experience the force per unit area to present to the new electorates. We need to set degeneration in the context of the new fundamental law. The fundamental law is about democratisation, with the people at the Centre of the political system. Degeneration can be really empowering, as the illustration of India and several other states has shown. But it will non go on automatically, and we need to remind ourselves how dreadfully incorrect waies county authoritiess can take. Those who are already tasting chances of governorships, senatorships, and other moneymaking offices should retrieve that the new fundamental law is about service to the people, the unity of leading, the criminalisation of incitation to cultural hates, the publicity of just disposal, and finally inclusion of all. The fundamental law besides calls upon the people to see to it that the leaders they choose respect these values. Chapter Two: Situation ANALYSIS 2.0 Analyzing the state of affairs Embu County Profile Embu County is one of the 13 Counties in Eastern Province. The County is bordered by Mbeere County to the East and South-East, Kirinyaga County to the West and Tharaka Nithi County to the North. It is divided into five administrative divisions viz. Central, Kyeni, Manyatta, Nembure and Runyenjes. The County occupies a entire country of 729.4 kmA? . Manyatta division is the largest with an country of about 208 kmA? followed by Runyenjes, Kyeni, Nembure and Central division in that order to cover about 30 per cent of the territory country. Runyenjes Division is the largest with an country of 148.5 kmA? ( 20 % ) followed by Manyatta, Kyeni and Nembure busying 14.7 kmA? , 14.4 kmA? and 12.1 kmA? . Central Division is the smallest with 70.6 kmA? . In footings of population, Manyatta Division has the highest accounting for 25.6 % . Runyenjes was 2nd with 23 % , Central 18.9 % , Kyeni 17.4 % , Nembure 14.9 % and the least was Mt. Kenya with 0.1 % . Population densenesss are comparatively high, with Central Division holding 869 individuals per kmA? in twelvemonth 2010. This is chiefly due to its urban features since it includes Embu Municipality. Runyenjes Division the lowest denseness of 454. Demographic and population profile Harmonizing to the 1999 Population and Housing Census, Embu territory had a entire population of 288,196 It is expected to turn at a rate of 1.7 per centum lifting to 294,061 in twelvemonth 2005 and 294,558 at the terminal of the program period ( twelvemonth 2010 ) . The projections shown in table 3 below indicates that the immature population of less 15 old ages comprises 38 % of the entire population while the proportion of those age 60 old ages was estimated at 5.6 % . Both groups will add up to 43.6 % connoting a dependence ratio of 100:73. The big figure of dependents will take to a low nest eggs and strive the bing wellness instruction installations. The female population is higher than males, with a sex ratio of 96 males to 100 females as at 1999. All the age cohorts except 0-4, 5-9 and 45-49 have higher females than male population. This could be due to more males than females migrate to urban Centres in hunt of employment chances. Social welfare indexs Education The population of primary school traveling kids is projected to increase from 56,484 recorded in 1999 to 65,822 in twelvemonth 2008 stand foring an absolute addition of 16.5 % or 9,338. The challenge for the county during the program period is should hence be enlargement of primary instruction installations and constitution of young person engineering schools to provide for primary school bead outs. The secondary school traveling age group ( 14-17 ) stood at 29,316 during the 1999 Population and Housing Census. It is projected to increase from 34,163 in 2008. This tendency calls for both the enlargement of bing secondary schools and constitution of new 1s as the increased degree of instruction is a pre-quisite to human development and hence poorness decrease. Labour force Harmonizing to 1999 Population and Housing Census, labour force estimations stood at 159,697, stand foring 57 % of the entire population as at that clip. It is projected to increase to 186,596 by the terminal of the twelvemonth 2008. This calls for the creative activity of occupation chances to fit growing. Poverty analysis Harmonizing to the Report on Poverty in Kenya 2000, the figure of people in absolute poorness in Embu was 56 % of the entire population. Embu County Poverty Assessment identifies the landless, the destitute, individual female parents and the slum inhabitants as the subdivisions of the population representing the hapless. The causes of poorness include hapless entree to H2O, unequal substructure, the territory is semi-arid and is characterized by relentless drouth, unemployment of the young person which increases dependence, unavailability to recognition installations etc. Diseases such as HIV/AIDS have made people poorer as most kids are orphaned after their parent ‘s decease. Embu County had 31 wellness installations in 1996. Out of these, 5 are infirmaries, 3 are wellness Centres and 23 are dispensaries. In add-on, there are 84 private clinics. The wellness installations are equally distributed in the County although Central division is better covered because of the presence of the Provincial General Hospital. The infirmary serves as a referral establishment for other Counties. Government provides about 90 % of the wellness attention in the County. Missions and Private Medical practicians provide the remainder of the wellness attention. The ratio of infirmary beds to population is 1:522 while doctor/patient ratio is 1:10,482. The territory has 32 registered clinical officers and 470 nurses. The mean distance to the nearest installation is 10 Km. The top 10 diseases in Embu County are malaria, URTI, tegument diseases, enteric worms, accidents, oculus infections and diarrhea. Others are dental upsets, ear infections and rheumatism. Malaria histories for approximately 30 % of the disease instances in the territory. The prevalence rate of HIV/AIDS in the territory is estimated at 26 per centum. The overall impact of this flagellum will be felt in all sectors. There is, hence, demand for continued creative activity of consciousness. There is besides need for proviso of protective steps and a greater intersectoral coaction at all degrees. At the family, small town and community degrees, HIV/AIDs epidemic has strained societal cloth, overwhelmed traditional support and attention systems and traumatized households. This is a consequence of the addition in figure of AIDs Orphans, swelling figure of street kids in towns and the rush of the figure of the aged destitutes who have lost the adult-children who supported them. The HIV/AIDs pandemic has had negative consequence on the industrial labor and productiveness and has led to increased labor costs. The HIV/AIDs pandemic has besides increased the cost of wellness attention to those infected and affected every bit good as the whole wellness attention system due the increased figure of people seeking intervention for AIDs related timeserving diseases. Population and development The population of Embu County in 2002 was estimated to be 290,312 and was turning at 1.7percent per annum. The effects of this growing rate on the societal and economic development in the territory are manifested in unemployment, high dependence ratio and poorness. There were a sum of 67,406 families with an mean family size of 4. Female-headed families were 16,740 stand foring 24.9 % of the entire population. Poverty degree ( absolute ) in the territory is rather high and stands at 56 % per centum. Embu County Population 2010 Age cohort Year Male Female 0-4 16324 15439 5-9 20022 18785 10-14 22667 21286 15-19 20049 19569 20-24 13396 14989 25-29 10426 12251 30-34 8462 9738 35-39 6987 7881 40-44 5932 6219 45-49 4856 5069 50-54 3755 4236 55-59 2909 3320 60-64 2003 2125 65-69 1644 1804 70-74 1482 1776 75-79 1517 2042 80+ 2631 2967 Entire 145061 149497Main issues/problems in the territoryThe chief issues/problems refering population and development in the territory are hence: ( I ) Population and development. The issue here is weak integrating of population concerns into development planning that is chiefly due to miss of DIDC and stock list of establishments covering with population and development programmes. ( two ) Population and environment. Environment preservation has been one of the major restraints confronting Embu. This is chiefly due to poverty goaded devastation of the environment and unequal enforcement of bing environmental Torahs taking to environmental debasement and Poor waste disposal methods. ( three ) Young person and Children. High unemployment rate, high rate of school bead out for young person ( both sexes ) after induction ( Circumcision ) , lifting incidences of drug maltreatment and immorality among the young person, , high rate of early matrimonies and gestations and malnutrition taking to scrawny growing in kids are the major concerns impacting young person and kids. Children have no rights to protection, whereas the figure of orphans is on the addition. ( four ) Family. Irresponsible ingestion of spirits taking to household instability ; increased Numberss of individual parentage ; force in the household taking to separation/divorce, increased orphans, widow and widowmans were some of the issues that affected households in Embu. ( V ) Elderly and People with Disabilities. Problems confronting aged people and people with disablements include increased poorness, increased rates of forsaking of aged individuals and PWD ‘s, unequal shelter and wellness for the aged and PWD ‘s and stigmatisation of people with disablement Analysis of instutions involved in population programmes The undermentioned institutions/NGOs/CBOs/Ministries were identified as best suited to set about programmes to turn to the population and development issues raised above ; Ministry of Finance, Ministry of Planning, Ministry of Home Affairs ( DSDO ) , Ministry of Health, Ministry of Education, Science and Technology, Ministry of Environment, Local Community and NGOs – ( FIDA, MYWO etc ) & A ; Religious Organizations. The tabular array below outlines the consequences of the SWOT analysis for the chief establishments that are expected to implement population and development issues: MOH, CBS, DCR, DDO, DSO, DALEO and, OOP. Integration of population variables in the development procedure Institution Strength Failings Opportunities Menaces Ministry of Planning & A ; National Development – Highly trained forces – Handiness of fiscal resources -logistical support -Mismanagement of the available resources – Poor motivated staff -Poor execution of the planned activities -Expanded web -Donor support -Competition for financess from -NGOS and spiritual organisations Population and environment Institution Strength Failings Opportunities Menaces Ministry Of Environment And Natural Resources – well trained forces – available fiscal resources – logistical support – clear policy guidelines -low morale of staff – low committedness to work – international support from bureaus like UNEP – transitions and expanded web – High population growing rate may take to environmental debasement – Nongovernmental organization may give contradictory messages to the communities they are functioning Children and young person Institution Strength Failings Opportunities Menaces Ministries of Education Science & A ; Technology, Home Affairs & A ; National Heritage and Labour & A ; Manpower Development NGOs – FPAK, Kenya Scouts, -Trained Forces – Logistic Support – Being of Institutions That Provide Education To Children And Youth – Strong Legal Backing – Resources – Highly Trained/ Motivated Personnel – Strong Mgt off programmes – Lack Of Poor Implementation Of Planned Programmes – Poor Enforcement Of The Laid Down Law – Inadequate Resources – Ill Motivated Staff – Poor Sustainability Of Programmes – Limited Coverage Of Programmes Being Implemented – Strong Government Support – Strong Donor Support – Strong Donor Support – Community Support For Programmes/Projects – Government Support – Being Of Expanded Network – High Poverty Levels Of The People Which Affects Child Care – High Hiv/Aids Prevalence Leading To High Mortality – Illiteracy Of The People – Donor Dependence 4.Family Institution Strength Failings Opportunities Menaces MINISTRY OF HOME AFFAIRS AND MINISTRY OF EDUCATION – Trained Personnel, – Wide Coverage Favoured by Donor Community – Inadequate Staff, -Inadequate Logistic Support – Good Networking And Collaborations -Donor And Community Support – High staff abrasion – Transportation of Staff Aged and people with disablement Institution Strength Failings Opportunities Menaces MINISTRY OF HOME AFFAIRS ( DSDO ) -Adequate Office Accommodation, – Available Resource Centre, -Sufficient Logistics & A ; -Inadequate Staff, -Services Are Concentrated In Some Partss Of The District – Donor Support, – GOK Support, – Good Networking With Other Stakeholders – Sustainability Of Programmes, – Poor Community Participation Gender positions in development Gender can be defined as the function, rights and duties that civilization and society attach to persons harmonizing to whether they are male or female which translates into privileges enjoyed by their sex. Normally society attaches values, norms and functions to males and female that causes gender disparities that are seen in all domains of life. These disparities include marginalisation of adult females in instruction, income and belongings rights and deficiency of recognition In Embu County the undermentioned issues related to gender were identified: Main issues/problems oˆ‚? Reversal of functions in old age taking to depression of the aged work forces oˆ‚? Preferential ( prejudice ) intervention of male childs. oˆ‚? Low engagement of work forces in farm and off farm activities. Analysis of establishments covering with gender The cardinal establishments that can cover with the gender issues mentioned above in the territory are ; MOEST, MOH, FPAK, DSDO, MYWO, Churches, Provincial Administration, Children Department. A SWOT analysis of the chief establishments ( DSDO, DALEO and CBO ) that can turn to gender concerns in the territory revealed the followers: Gender position in development Institution Strength Failings Opportunities Menaces Non-Governmental Organizations ( MYWO ) – Strong web – possesses committed forces – there are ongoing undertakings which are successful – fiscal support from community and givers – the organisation supports chiefly adult females – the organisation is politicized at the lower degree – has goodwill from the local communities – giver support – political intervention – competition from NCWK Institution Strength Failings Opportunities Menaces Ministry of Home Affairs, Heritage & A ; Sports – Hour angle fiscal resources for programmes and activities – has the legal backup – qualified forces up to lower degree – low morale of staff – deficiency of equipment to ease better working environment – bureaucratism in determination devising – expanded web to the locational degree – competition in execution of activities from MYWO and NCWK Generative wellness ( RH ) Generative Health ( RH ) as defined by World Health Organization ( WHO ) , is by and large a province of complete physical, mental, and societal well being in all affairs related to the RH system, and non simply the absence of disease or frailty. RH attention system therefore is inclusive of all promotive, preventative and healing services that will be contributing to the well being of the person in human reproduction and gender. In Mbeere County, different facets of proviso of generative wellness services were found to be desiring. Issues/problems related to Reproductive Health ( RH ) oˆ‚? Despite Embu County holding over 31 wellness installations, several jobs impacting generative wellness were highlighted. These include: oˆ‚? Inadequate attention and support for those septic and affected by HIV/AIDS oˆ‚? Inadequate no. of specialised fact-finding equipment in wellness installations oˆ‚? Inadequate wellness forces in the territory oˆ‚? Lack of young person friendly and male merely clinics in the territory oˆ‚? High incidence of FGM in the County. oˆ‚? Low usage of rubbers due to miss of sufficient instruction. Analysis of cardinal establishments involved in RH services An analysis ( SWOT Analysis ) of the cardinal establishments involved in RH services and STI/HIV/AIDs identified the Ministry of Health and the Office of the President as the key establishments that deal with the Reproductive Health Services in Embu County. Other groups that deal with RH STI/HIV/AIDs are the DSDO and NGOs. The SWOT analysis of MOH and other chief suppliers of Reproductive Health services are as follows: Generative Health ( RH ) Institution Strength Failings Opportunities Menaces MoH – Sustainability of ongoing programmes – expanded web of activities – extremely motivated and committed staff – available fiscal resources – strong corporate image – uncertain when givers pull out – limited coverage of activities to certain countries merely – poorness of the general population taking to non usage of the available services – there is community support for the programmes/projects authorities support – political intervention – competition from NCWK – competition for clients from other NGOS/private sector STI/HIV/AIDS One of the RH concerns that have continued to impact a big population of Kenyans in their generative ages is STI/HIV/AIDS. In Embu District HIV prevalence is of great concern. Unless the spread of HIV/AIDs is checked the territory faces an at hand catastrophe. The civilization beliefs and poorness in the community are some of the major factors that have contributed to the rise in infection rate in the territory. The issue/problems that require pressing attending include: – Main issues/problems Issues/problems that require pressing and conjunct attempts in the territory are: oˆ‚? High incidence of STDs and HIV/AIDS oˆ‚? slow behavioral alteration oˆ‚? inadequate attention and support for orphans Analysis of establishments that trades with HIV /AIDS issues The Ministry of Health, NACC, OP, NGOs ( YWCA, KESPA ) and spiritual organisations ( ACK ) were identified as major establishments that can spearhead the battle against HIV/AIDs. A SWOT analysis of MOH/NCC revealed the followers: and fiscal facets of the programmes as summarized in the tabular array below: – Integration of population variables in the development procedure Institution Strength Failings Opportunities Menaces Ministry of Health, NACC – Expanded web to the grass root degrees and communities – extremely qualified forces – handiness of fiscal resources – hapless direction of available resources – deficiency of confidentiality of information particularly those septic – giver support for programmes and activities – community support for projects/programmes – expensive drugs, which can non be purchased by those septic – high poorness degrees of the population – deficiency of acceptance/stigmatization of those septic Institution Strength Failings Opportunities Menaces Non Governmental Organizations ( MYWO, KCS, ACK, FPAK ) – Qualified and committed forces – available fiscal resources – have web to rural countries – hapless coordination of programme execution – hapless direction of resources allocated for activities – sustainability of programmes in uncertainty – have an expanded web that can be exploited for their benefit – community support strong – there is authorities support for programmes – over dependance on giver support – competition among NGOs for donor support of activities 3.0 Chapter Three: GOALS AND OBJECTIVES OF OPINION POLL Develop realistic, specific and mensurable aims that identify PSC ‘ outlooks. The adviser will: a ) Identify ultimate Embu County place being sought B ) Develop clear and specific and mensurable aim that identify Leadership anticipated impact on consciousness, credence and action of each cardinal constittuent to the prospective campaigner degree Celsiuss ) Give attending to the cardinal nonsubjective covering with credence of the campaigner quality Table Drumhead Contentss of a logical model A Narrative Summary Verifiable Indexs Meanss of Confirmation Important Premises Goal: Develop realistic, specific and mensurable aims that identify PSC communicating outlooks. At the Agreement degree, within the period of this undertaking ( estimated clip ) A -Promotion of â€Å" bottom line † favorable public policy result A -Reduction cost of making run A -Support campaigning/operational effectivity Components will Support sentiment canvass cardinal implementers A -The program can be implemented given the resources, and civilization of the organisation Purpose: to incorporate all the PSC communicating plans, public instruction and protagonism attempts. A sentiment canvass planning Model A Proposed sentiment canvass Strategy: A sentiment canvass Program Plan Opinion canvass Components Plans -Goals set, mark audiences, strategic consequences identified A Programs, – Substantive and operational precedences and attacks defined – sentiment canvass plan direction, and plan resources set to implement the scheme -Implementation programs for sentiment canvass Should incarnate an iterative, orderly sentiment canvass procedure Should include audience with constitutional Key authorization and cardinal implementers Must reflect the cooporation and necessitate for/development attitude civilization, End products: constitutional sentiment. -Key scheme that provides the model for Opinion canvass related work of the county -Data collected from the component sentiment canvass study Correct and nonsubjective consequences Activities: a ) Identify and analyse the component with whom the county service and county leading interaction ( cleavage ) B ) Identify wants, footings, and outlooks degree Celsius ) Identify component demand vitamin D ) Identify societal, economic, political, cultural and technological trendsoutputs. vitamin E ) Identify ultimate County place being sought degree Fahrenheit ) Develop clear and specific and mensurable sentiment canvass objectives that identify Leadership anticipated impact on consciousness, leading credence and action of each cardinal public degree Fahrenheit ) Give attending to the cardinal nonsubjective covering with credence of the prospective campaigner development issue during the sentiment canvass g ) Determine the grade to which stated sentiment canvass aims have been met A identify concerns, precedences, issues, consensus Coevals of relevant cognition that will assist in Opinion canvass -All components A -Anyone who will be â€Å" at the tabular array † to O.K. strategic planning proposition A – All cardinal Implementers A – Parties who will be called on to implement the scheme 4.0 CHAPTER FOUR: Action Plan Create action programs and way for the organisation activity and cardinal messages. Measure 1: Develop Messages Messages are closely tied to end and aims. They deliver of import information about the issue and oblige the targeted audience to believe, experience, or act. They will: Show the importance, urgency, or magnitude of the issue Show the relevancy of the issue Put a â€Å" face † on the issue Be tied to specific audience values, beliefs, or involvements of the audience Reflect an apprehension of what would actuate the audience to believe, experience, or act Be culturally relevant and sensitive Be Memorable The messages developed by utilizing the worksheet provided in this annexure will be used in many ways. First, they are a set of statements that adviser and squad agree upon as conveying the cardinal information for PSC enterprise. They will non include all the item and back uping thoughts and informations that PSC may utilize in printed stuffs or other signifiers of communicating. The messages developed in the worksheets will go the implicit in subjects for your stuffs and activities. A motto will be developed based on them. Sets of speaking points will be developed will be usage in doing presentations. And they easy become the footing for wireless and print PSAs, the generation for postings, and may propose subjects for fact sheets, drop-in articles, and even letters to the editor or newspaper columns. Measure 2: Considerations for Questionnaire Construction Using effectual communicating Find cardinal fact about the components. Consideration of what will to be done at assorted phases. This will include determination about the Questionnaire design and Construction, beginning who will administrate the Questionnaire to the cardinal components ( tone, content, tone and manner, verbal and non verbal cue ) . Clarity-Questions must clearly Constructed assure the populace ‘s apprehension and to restrict the alterations for misinterpretation or inappropriate reply. Readability trials can assist find the reading degree required to understand drafted inquiries and aid authors to be painstaking about the choice of words and phrases. Consistency of subtopics-In an ideal universe there would be specific consensus on the significance of new findings, and all messages on a peculiar subject would be consistent. Unfortunately, consistence is sometimes elusive. The information in each subdivision will be analysed differentlyto make sense of the topic. Main points-The chief points should be stressed, repeated, and ne'er hidden within less strategically of import inquiries. Tone and appeal-A message should be reassuring, dismaying, disputing, or straightforward, depending upon the coveted impact and the mark audience. Messages should besides be true, honest and every bit complete as possible. Credibility-The helpers research worker should be credible and trusty. Public need-For a questionnaire to interrupt through the â€Å" information jumble † of society, the inquiries will be based on what the mark audience perceives as most of import to them, what they want to cognize about their prospective leader, and non what is most of import or most interesting to the arising County. Prior to concluding production, the questionnaire will be pretested with the mark audiences to guarantee public apprehension andfor intended responses. The adviser will first analyze what are the barriers and benefits to Embu County component thought, feeling, or moving on issue, what alteration in attitude toward ( the manner they feel about the issue county leading ) do County leading want to actuate in its components to run into its end, and eventually what alteration in the leading behaviour ( daily actions ) the county is seeking to accomplish. based on what the components know about past history, for them to to hear in order to believe, experience or move. This is because obliging inquiries will be used to actuate the component thereof to the candidate.. Chapter FOUR: IMPLEMENTING STRATEGIC Plan Implement the Plan Measure 1: Develop time-line and budget to implement the Opinion canvass. Many tools will be used for forming about clip, fundss, and staff needed to implement an enterprise. The undermentioned stairss will be usage to find execution of timeline, budget and staffing demands: a ) Develop budget and agenda B ) Prepare to implement the sentiment canvass Research programme Measure 2: 1. Listing all activities 2. Sketching the stairss under each activity, , in order, that will take to its completion 3. Delegating a budget estimation to each measure 4. Delegating a staffing needs estimation to each measure 5. working backwards from the activity completion point, delegate a day of the month for each measure in the activity. Table: Embu County sentiment canvass Strategic plan Citation No Phase Activity Schedule/ Time ( Weeks ) Cost ( Kshs. ) 1 Phase one: formative research Measure 1: Analyzing state of affairs ( contrivers, clients, co-workers, ultimate decision-makers, moneymans ) Measure 2: Analyzing Organization a ) Internal environment ( mission, vision and resources ) B ) Public perceptual experience and repute degree Celsius ) External environment ( rivals, oppositions and protagonists ) Measure 3: Analyzing populace a ) Identify and analyse the populace with whom the organisation interact ( cleavage ) B ) Identify wants, footings, and outlooks degree Celsius ) Identify demand for engagement in communicating vitamin D ) Identify societal, economic, political, cultural and technological tendencies 1 1 2 50,000 100,000 100,000 4 250,000 2 Phase two: strategic research Measure 4: Establishing ends and aims a ) Identify ultimate organisation place being sought B ) Develop clear and specific and mensurable aim that identify organisation anticipated impact on consciousness, credence and action of each cardinal public degree Celsiuss ) Give attending to the cardinal nonsubjective covering with credence of the message Measure 5: Explicating action and response schemes ( consideration of what is to be done at assorted phases ) Measure 6: Using effectual communicating a ) Decision about the message, beginning who will show the message to the cardinal populaces, tone, content, tone and manner, verbal and non verbal cue, 1/2 1/2 1 50,000 50,000 100,000 2 200,000 3 Phase three: Tacticss ( consideration of assorted communicating tools including seeable elements ) Step7: Choosing communicating tactics ( inventory trades with assorted communicating options ) a ) Face-to-face communicating and chances for personal engagement B ) Organizational media ( controlled media ) degree Celsiuss ) New media ( uncontrolled media ) vitamin D ) Ad and promotional media ( controlled media ) Measure 8: Implementing strategic program a ) Develop budget and agenda B ) Prepare to implement the communicating programme 1 2 200,000 200,000 3 400,000 4 Phase four: Appraising research ( rating and appraisal ) Measure 1: Measuring strategic program a ) Determine the grade to which stated aims have been met B ) Modify and go on with the communicating activity 1 50,000 1 50,000 5 Grand Total 8 900,000 .. Continued Appendix II: Survey tool ( Questionnaire ) Section A: Election Make you O.K. or disapprove of the occupation Embu County is making as County with devolve powers? Approve Disapprove Do n't cognize Make you O.K. or disapprove of the occupation County leading is making? Approve Disapprove Do n't cognize Right now, how interested are you in the 2012 senator election in the Embu County? Are you: Highly interested Very interested Slightly interested Not at all interested Which one of the undermentioned issues will be the most of import in make up one's minding your ballot for Senator? State how you agree. Issue Strongly hold Agree Disagree Strong disagree Economy Occupations security Health attention Immigration Taxs Ethics/government corruptness Environment Education Development Others ( Please stipulate ) †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ Do n't cognize If the 2012 Senator primary were held today, for whom would you vote if the campaigners were ( For mention: were the lone picks in the Senator primary, how would you vote? ( NAMES ) Regardless of how you plan to vote, which candidate do you believe has the best opportunity of being elected for the place of a senator for the Embu County in 2012 the general election? If the 2012 senator primary were held today, for whom would you vote if the campaigners were: ( PROSPECTIVE CANDIDATES ) ( Do n't cognize ) If ( PROSPECTIVE CANDIDATE of pick ) were the lone picks in the county primary, how would you vote? ( ROTATE ) ( Do n't cognize ) Thinking in front to the following general election, if the 2012 general election were held today for whom would you vote if the campaigners were: Which senator campaigner do you believe is more likely to make anything — including something unethical — to win the election? ( RANDOMIZE PROSPECTIVE CANDIDATES ) ( Do n't cognize ) Section B: Position ON SENSITIVITY AND CAPABILITY CANDIDATE Which senator campaigner do you believe is more likely to make anything — including something anticipated — to win the election ( PROSPECTIVE CANDIDATES ) ? Which senator campaigner do you believe is most prepared to get down taking the state on twenty-four hours one of taking office? ( PROSPECTIVE CANDIDATES ) Regardless of how you plan to vote, which senator campaigner do you believe is the most positive? ( RANDOMIZE ) Regardless of how you plan to vote, which senator campaigner do you believe is the most likely to make something that would abash the county? ( RANDOMIZE PROSPECTIVE CANDIDATES ) Do you believe ( PROSPECTIVE CANDIDATES ) is doing unjust onslaughts against the rival ( s ) ? ( ROTATE NEXT QUESTIONS harmonizing to PROSPECTIVE CANDIDATES ) Yes No Do n't cognizeFrom a gender position, do you believe it is more hard for adult females to acquire in front in today ‘s universe? ( ROTATE )Yes. No. Both the same Neither Do n't cognizeDo you believe the ( PROSPECTIVE CANDIDATE ) run tried to utilize ethnicity as an issue against the Minority?Yes No Do n't Know In respect to the Embu County, and in peculiar the degeneration of authorities, who do you believe benefits most from the recent new fundamental law promulgaration? Presidential Senator components No 1 Do n't cognize Do you believe your pick senator should be, or non be held at all the clip, responsible, and accountable for whatever, is decided, implemented and the subsequent result in the county? Yes, No Do n't cognize Briefly explain†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ If Senators were elected for Embu County, who do you believe your pick would truly be Senator? Yes No Briefly explain†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ .. Do you believe the senator would be in truly be in charge, or would at that place be a carbon monoxide senatorship? Would truly be in charge co-senator ship Do n't cognize Briefly explain†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ .. If ( YOUR PROSPECTIVIVE CANDIDATE ) of were elected Senator and got into a hard County policy state of affairs with another leader, would you anticipate the senator to leap in to support the manner PROSPECTIVE CANDIDATE ) has been making on the run trail? Yes No Do n't cognize Section C: INDIVIDUAL CONSTITUENT PROSPECTS IN REGARD BACKGROUND How would you rate your personal fiscal state of affairs by voting you campaigner of pick? excellent, good, merely just hapless Do n't cognize A twelvemonth from now, do you believe your personal fiscal state of affairs will be better worse Better Lapp Do n't cognize ) Have you personally felt a downward tendency in the economic system or do you believe that ‘s merely something intelligence newsmans are speaking about? Personally felt downswing Merely something intelligence newsmans talk about Neither Do n't cognize The Parliament is presently debating an economic growing bundle that could Include, a revenue enhancement discount wellness insurance of a few 100 shillings. If you received a revenue enhancement discount in the following few months, what do you believe you would make with the money — save it or pass it? Salvage it Spend it Spend some salvage some Do n't cognize Section C: Political Designation Many will hold that, political parties, current political issues and the campaigners that are up for election are the cardinal factors that determine citizens ‘ ballot picks. When you think about political relations, do you believe of yourself pick as dependant of, Partiality and political orientation Party Identification and Ideological party Orientations Individual campaigner – degree grounds Do n't cognize How do you experience near to one of the parties? ( LIST PARTIES ) . Do believe of ego as near to any peculiar party? † If NO: identifiers ( â€Å" yes † ) Make experience self a small closer to one of the parties than the others? â€Å" ( sympathisers ) Do n't cognize, no reply mugwumps ( aˆzno, non near † ) Let me advert some people who have said that they will seek the nomination for SenatorShip in Embu. ( Prospective Campaigner ) . If the following Embu primary for senator were being held today, for which one of the undermentioned campaigners would you vote? ( If â€Å" non certain, † ask: ) Well, which manner do you tilt? Now I ‘d wish to inquire a few inquiries specifically about ( PROSPECTIVE CANDIDATE ) Let me read you a figure of features and inquire you to measure ( PROSPECTIVE CANDIDATE ) on each one. For each point, delight state me whether you feel positive about negative about her, or whether you have impersonal or assorted feelings about her. Please State how positive you experience? Feel Positive Feel Negative Have Neutral/Mixed Feelingss Not Certain Please remark on about your ( Prospective Campaigner ) Experience and competency†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . †¦ †¦ †¦ †¦ .. Valuess and character†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . Warmth and compassion†¦ †¦ †¦ †¦ †¦ . Personality and manner†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ . Her places on the issues†¦ †¦ †¦ †¦ †¦ †¦ †¦ †¦ Asked of on behalf the respondents ( FORM A ) . In footings of ( PROSPECTIVE CANDIDATE ) attack to the issues, do you believe as PROSPECTIVE CANDIDATE ) being broad, centrist, conservative in the attack to the issues ( IF â€Å" LIBERAL † OR â€Å" CONSERVATIVE, † ASK for account: ) And do you believe that is really ( liberal/conservative ) or slightly ( liberal/conservative ) in her attack to the issues? State how broad. Preposition /Candidate Very broad Very broad Slightly broad Slightly conservative Moderate Very conservative Not certain